In order to provide a stable environment for farmers to devote their time and energy completely to their farms, Nonghyup supports them all the way through various marketing & supply businesses including producing, marketing, processing, and even consuming. The main two sectors of this business are agricultural marketing and livestock. Nonghyup's main concern is to increase farm income for farm households through expanding sales channels and to reduce farm expenditures.

 Activities concerning producing and marketing high-quality agricultural and livestock products

To found a cornerstone for producing high-quality agricultural and livestock products, Nonghyup has strengthened its activities in promoting GAP certification, disseminating advanced cultivation technology and on-site livestock consulting services tailored to the individual needs of member farmers. Nonghyup is also expanding Rice Processing Complexes (RPCs) and equipment to produce and market high-quality rice that is competitive against imported rice. Nonghyup is also operating modernized Agricultural Product Processing Centers (APCs) and Livestock Processing Centers (LPCs) for realizing high added value and improved commercialization. In order to strengthen the market bargaining power of these high quality agricultural and livestock products that our farmers fully dedicated to producing, Nonghyup is expanding the joint marketing activities among member cooperatives and created high profile co-brands, including "Haetsarae," "Ansung Machum," "Jiri Mountain Beef," "Morning Calm Pork." Nonghyup is also working hard to relieve farmers of excessive farm expenditures by providing farm supplies services and tax-free fuels, so that farmers can concentrate on producing high-quality products.

 Nonghyup is getting closer to its customers

Nonghyup is expanding the number of its Hanaromart megastores, so customers can have better access to safe and reliable domestic agricultural and livestock products. We are planning to expand the number from the 13 Hanaromarts in 2006 to 50 such stores 2015. We also hope to increase the number of local agricultural and livestock markets, namely Super Supermarkets (SSMs), to 500 from its current 150. Moreover, we are committed to enhancing operations of our online shopping mall "NH Shopping" for convenience of our customers.

 Expansion of livestock production and supply system

Nonghyup is raising key farming households that will lead Korea's livestock industry in the future. We provide these households with comprehensive services such as farm operation capital, livestock insurance, consulting, inspection on livestock houses, prioritized sales.

Nonghyup also provides consultation on raising quality livestock through breed improvements on hogs, Hanwoo beef and dairy cows. We do our best to build a healthy livestock industry through establishing a regular quarantine system. On the other hand, we are expanding our livestock supply system through operating the largest and most modern livestock marketing complexes in the country, the Eumsung Livestock Joint Market, to provide the best livestock products to our customers. We will also expand the number of domestic meat brands to 15 by year 2015 so that customers can buy safe, high-quality meat products at reasonable prices.

 Environmentally friendly and safe agricultural and livestock products

As Nonghyup, we will try our best to produce and supply livestock products that can be trusted. Nonghyup has enlarged GAP certification on agricultural products, an antibiotics free certification and HACCP certification in livestock farm sites. Nonghyup has also strengthened the level of inspection on marketed products, such as chemical residues, place of origin and GMO testing. Nonghyup plans to establish an environmentally friendly sales booth in Hanaroclub in Yangjae-dong to strengthen marketing brands such as "Achimmaru.".

 The establishment of Korea's best and largest agricultural and livestock product company

We believe in the hard work of our farmers and their dedication to producing valuable products. Nonghyup is engaged in making high quality products. Nonghyup established the "NH Food" to take care of the comprehensive marketing of agricultural processed food products. Nonghyup's goal is to make Korea's high quality agricultural and livestock products into world renown products through brands such as "Arumchan," "Hansamin," "Achimmaru" and "Tturanae." Through these efforts Nonghyup is expanding its export channels.

 Toward becoming the world's best marketing group for agricultural and livestock products

Nonghyup was ranked fouth in 2007 among global top 300 cooperative organizations, according to the International Cooperative Alliance. Among marking &supplies organizations, Nonghyup is ranked No.2 after Jaspan's JEN-NOH. But we are not satisfied with our success thus far. We will work harder to become the world's best agricutural and livestock marketing group.