Social Responsibility
The 'I LOVE FARM' Campaign
The 'I LOVE FARM' campaign is a representative CSR campaign by NACF.
The idea is to connect rural areas with urban areas to benefit all. For instance, local farmers can diversify marketing channels in expectation of higher sales volumes while consumers in cities can purchase good products at lower prices. This is possible mainly due to direct trade between the two parties and a reduction in logistical costs. The ‘I Love Farm’ campaign entails several movements. The movement to build sisterhood relationships, namely the One Company, One Village Sisterhood movement, is the main scheme for such bilateral growth. Recently, NACF upgraded this campaign by appointing key personnel as honorary village heads through a new movement called ‘Building Another Village’.
| 2016 | 2017 | 2018 | |
|---|---|---|---|
| One Company, One Village Sisterhood | 10,789 pairs | 10,827 pairs | 10,844 pairs |
| No. of Honorary Heads of Villages | 1,003 | 1,651 | 2,178 |
* Indicated figures are accumulated totals.