About NACF
Character
Character, ARI
Character is a secondary logo. Through support of the main logo, it connects corporations and customers more effectively and boosts the corporate image. It is an important element of the CI system, widely used in introductions, souvenirs, advertisements, etc. Taking its name from 『알(grain)』, this is a symbol for the taking root of Korean agriculture in society, much as that of a grain of rice or wheat in the field. In addition to the new and all of its future potential, this character also represents the old, evoking the traditional song of Korea, “Arirang”. In this combination, we sought to manifest the comprehensiveness of NACF’s vision for itself as an organization.